Dalda
Role: Web Development, Portal Development
Project task:
Dalda Foods sought to enhance its digital presence by providing consumers with a refined, easy-to-navigate website that showcases its diverse range of products and aligns with the brand's health-focused mission. SRP Technologies crafted a visually engaging website that highlights Dalda's products, healthy recipes, and lifestyle tips. Key website features include a recipe section, product pages with nutritional details, and a blog on healthy living, which helps position Dalda as a trusted source for cooking inspiration and nutrition insights.
Internal Portal:
To optimize Dalda's internal operations, SRP Technologies developed an internal portal, designed as a central hub for the management of product information, sales performance, and customer data. The portal supports Dalda’s team in managing workflows, tracking inventory, and accessing real-time sales and customer insights, providing a seamless interface that enhances productivity and data accessibility across departments
Client Background
To optimize Dalda's internal operations, SRP Technologies developed an internal portal, designed as a central hub for the management of product information, sales performance, and customer data. The portal supports Dalda’s team in managing workflows, tracking inventory, and accessing real-time sales and customer insights, providing a seamless interface that enhances productivity and data accessibility across departments
Challenge:
The main challenges were:
Brand Consistency and User Engagement: Develop a website that resonates with Dalda's brand identity and provides a seamless user experience, encouraging customers to explore products and healthy recipes.
Streamlined Data Management: Designing an internal portal capable of handling extensive data on products, sales, and customer interactions while ensuring ease of access and functionality for internal teams.
Solution:
Website Development: SRP Technologies utilized a responsive design approach, ensuring the site performs well on various devices. The website includes interactive elements for customer engagement, such as recipe browsing and product filters, and emphasizes Dalda’s brand image with a clean, modern look. SEO optimization and user-friendly content structure were implemented to improve search engine ranking and usability.
Internal Portal Development: For the portal, SRP Technologies created an intuitive interface that allows the Dalda team to manage their data efficiently. Key functionalities include:
Product and Inventory Management: This feature enables Dalda to track inventory and access detailed product information, supporting accurate stock management.
Sales Tracking: A sales dashboard provides up-to-date insights on product performance and sales trends, assisting in data-driven decision-making.
Customer Interaction Management: Tools for managing customer data and feedback allow Dalda to enhance customer service and satisfaction
